The history of Proenza Schouler

I really enjoy knowing some facts behind the bags that I love so much. Who are the designers, what inspires them and what was the history of how the brand came to life – if you can put it that way. I found the facts in this post in Voguepedia.com

Jack McCollough and Lazaro Hernandez

Jack McCollough and Lazaro Hernandez

These two handsome guys, both born in 1978, are the geniuses behind Proenza Schouler. But their not only designing bags – in 2011 they were nominated for Womenswear designer of the year and Accessory designer of the year. They ended up winning the Womenswar designer of the year. Well deserved!!

They met each other for the first time in 1999, aged 21, to pursue fashion at Parsons School of Design in New York and they instantly hit it off.

2000

Hernandez passes a napkin note to fellow airplane passenger Anna Wintour; she helps him land an internship with Michael Kors. McCollough goes to work for Marc Jacobs.

2002

May: The two graduate from Parsons with Designer of the Year honors. On a tip, Julie Gilhart of Barneys New York invites them to show her their joint senior collection; she snaps up the entire lot. With backing from a German investor, Proenza Schouler is born in their Chinatown loft; the new company is named after their mothers’ maiden names.  June: The new stars are featured in the Future of Fashion segment of the CFDA’s 40th anniversary awards gala.

2003

February: The collection debuts at New York Fashion Week, in the National Arts Club building on Gramercy Park. June: Proenza Schouler wins the Swarovski/Perry Ellis Award for Ready-to-Wear and the Ecco Domani Fashion Foundation Award. November: Barneys commissions a dress for Sex and the City character Charlotte York.

2006

Proenza Schouler nominated for CFDA’s Womenswear Designer of the Year.

2008 June: The label is nominated for CFDA Womenswear Designer of the Year. December: Launches PS1 handbag line, named for the New York City public school system and inspired by the traditional school satchel. “This is the anti-It-bag,” Hernandez tells Vogue.“It bags sometimes lack a certain subtleness,” adds McCollough.

2009:

Proenza Schouler wins CFDA Accessory Designer of the Year. Makes its European debut at Florence’s Villa La Petraia, as featured guest of Pitti W. December: E-commerce store launched, offering Web-exclusive accessories.

2010: 

June: Proenza Schouler nominated for CFDA Accessory Designer of the Year and the Cooper-Hewitt National Design Award.

First look at Jack & Lazaro in the first issue of @styledotcom's #styledotmag

First look at Jack & Lazaro in the first issue of @styledotcom’s #styledotmag

I’ve been wondering many times about the pronunciation of Proenza Schouler and then I found this article with an interviuw at Fashionologie;

 There’s been many arguments over the correct pronunciation of Proenza Schouler, and in the March 2011 issue of Interview, Lazaro Hernandez admits of the name, «I actually regret it.» Jack McCollough agrees: «Yeah. One of our biggest regrets is the name of our company. It’s like alphabet soup. There are so many letters. Even coming up with a font was a mission. We had to do these fine, little letters. We couldn’t do strong, bold letters because it would be, like, out to here . . . . The whole reason why we even picked that name in the first place was that when we started, Barneys had just bought our collection and we didn’t have a name. We thought, Hernandez McCollough? Doesn’t sound so high end, does it?» Hernandez adds, «Proenza Schouler is better.»

If you want to read the whole interview, you find it her.

5 thoughts on “The history of Proenza Schouler

  1. Hei igjen.
    Det var spennende info om proenza schouler.
    Lurte på en ting, har du impregnert ps11 din? Eller noe anne?
    Ha en fin dag🙂

  2. Heisann Ida🙂
    Nei, jeg har ikke behandlet den med noen ting. Har tenkt på det, men har vært ute i både regn og snø uten antydning til merker så jeg er litt usikker.
    Tenkte i så fall på å bruke Colonoil (er det den heter igjen den man får med fra Mulberry)

  3. Heeeiii🙂
    Oja! Ja tenkte tanken på å impregnere den med sprayen man får med fra mulberry. Tror jeg gjør det? Er veldig redd for å «skade» vesken.

    • Jeg spraya ivei i går og vesken ser akkurat like fin ut🙂 Den sprayen er genial, har spraya LV vesker, Chanel vesker og Mulberry’s med den også + sko. Fyker over alt jeg har av lær når jeg plutselig får ånden innimellom😀

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